We’re a team of 20 and we love to help women feel amazing and confident in their own skin and to see customers walk away with a spring in their step. We also love a try-on session ourselves! A little bit about our lovely lingerie shop… our entrance is at street level so you take the stairs or lift up to get in to the shop – it’s a bit unusual, but we hope you’ll find it’s worth it! Brighton has so much to offer and we are in a great location, just a stone’s throw from the beach. We are really spoilt for choice when it comes to coffee and cake shops too, so you can combine a sweet treat with a visit to us and really spoil yourself after your bra fitting!

We’ve additional safety measures in place in order to keep you and our team safe, but our main aim is that you still leave our shop feeling uplifted! If you're popping into one of our shops, why not bring in your old bras to donate to our bra recycling scheme? Find out more here.


Store information



3 North Street


Telephone: 01273 731 540

If you are looking to contact us with a stock enquiry, please note that products shown as out of stock on our website will also be out of stock in our stores.

Opening Times

Monday10:00am - 6:00pm
Tuesday10:00am - 6:00pm
Wednesday10:00am - 6:00pm
Thursday10:00am - 6:00pm
Friday10:00am - 6:00pm
Saturday10:00am - 6:00pm
Sunday11:00am - 5:00pm
Bank Holidays11:00am - 5:00pm

Services We Offer

Bra Fitting
Maternity & Nursing Bra Fitting
Bras & Underwear

How to find us

We are located at the bottom of North Street, in between The White Company and Kurt Geiger. We are a 10 minute walk from Brighton Station, turning left at the Clocktower, and 5 minutes away from Churchill Square shopping center.

Local information

Car parking: Our nearest car park is on Church Street and our cheapest car park is based in the Churchill Square Shopping Mall.

Trains and buses: Our shop is located 10 minutes from Brighton Station and we are on the main bus route and round the corner from a Taxi rank.

Accessibility: We have a lift to access our shop floor. We also have a disabled access fitting room available.

Maternity and nursing: Our fitters are trained in maternity and nursing bra fittings and are incredibly patient with new mums. We understand and expect interruptions and are happy to work around you and your baby. Our shop has a large fitting room big enough for your pushchair and to breastfeed in store if you would like.