Hello! Before it was a lingerie shop, our building was an old bank and it has lots of character, with amazing ceilings, stained glass windows and beautiful architecture both inside and out. We have a lot of space so you can enjoy a relaxed bra fitting experience in one of our large fitting rooms. We love to make sure that our customers leave us feeling happy; not just with their new purchases but most importantly, with the way they feel about themselves. We look forward to seeing you soon!

We’ve additional safety measures in place in order to keep you and our team safe, but our main aim is that you still leave our shop feeling uplifted! If you're popping into one of our shops, why not bring in your old bras to donate to our bra recycling scheme? Find out more here.


Store information



46 Bridlesmith Gate


Telephone: 0115 896 0675

If you are looking to contact us with a stock enquiry, please note that products shown as out of stock on our website will also be out of stock in our stores.

Opening Times

Monday9:30am - 5:30pm
Tuesday9:30am - 5:30pm
Wednesday9:30am - 5:30pm
Thursday9:30am - 5:30pm
Friday9:30am - 5:30pm
Saturday9:30am - 5:30pm
Sunday10:30am - 4:30pm
Bank Holidays10:30am - 4:30pm

Services We Offer

Bra Fitting
Maternity & Nursing Bra Fitting
Bras & Underwear

How to find us

Our store is located in the city center of Nottingham, just a five minute walk away from The Victoria Centre, and one minute from Zara, next door to All Saints.

Local information

Parking: The closest parking is at Fletcher Gate, Victoria Centre, and Broadmarsh Centre multi-storey parking garage. Broadmarsh currently offers an all-day early-bird parking price of £4.20, Monday-Friday, before 9.30 am until midnight.

Trains and buses: For local bus and trams to Nottingham city centre visit www.nctx.co.uk

Accessibility: We have a lift available for pushchairs or those using wheelchairs but unfortunately this is currently out of order. We apologise for any inconvenience this may cause.

Maternity and nursing: Our fitters are trained in maternity and nursing bra fittings and are incredibly patient with new mums. We understand and expect interruptions and are happy to work around you and your baby. Our shop has a large fitting room big enough for your pushchair and to breastfeed in store if you would like.