Hello from Reading! We’re a real mixture of ages, personalities, sizes and shapes – but what unites us is our passion for helping Bravissimo girls, like ourselves. The fact that we’re all different also means one of us (at least) is going to be able to recommend a particular style to suit a certain shape or size, usually because we’ve already tried it on! We love welcoming back familiar faces as well as getting to know new customers who come in to check us out. There’s plenty of parking nearby and lots of nice places to grab a coffee or a bite to eat after your bra fitting. We never get tired of seeing the difference we make to our customers so please do pop in and say hello!

We’ve additional safety measures in place in order to keep you and our team safe, but our main aim is that you still leave our shop feeling uplifted! If you're popping into one of our shops, why not bring in your old bras to donate to our bra recycling scheme? Find out more here.


Store information



2 Chain Street


Telephone: 0118 950 5952

If you are looking to contact us with a stock enquiry, please note that products shown as out of stock on our website will also be out of stock in our stores.

Opening Times

Monday10:00am - 6:00pm
Tuesday10:00am - 6:00pm
Wednesday10:00am - 6:00pm
Thursday10:00am - 6:00pm
Friday10:00am - 6:00pm
Saturday9:30am - 6:00pm
Sunday11:00am - 5:00pm
Bank Holidays11:00am - 5:00pm

Services We Offer

Bra Fitting
Maternity & Nursing Bra Fitting
Bras & Underwear

How to find us

We are situated off the pedestrianised high street down a side street inbetween Cath Kidson and Dorothy Perkins.We are opposite the side entrance to John Lewis and are a 10 minute walk from the station and just 5 minutes from the Oracle shopping center.

Local information

Car parking: Our nearest car parks are the Oracle Holy Brook and Riverside car parks.

Baby Changing: There are baby change facilities at John Lewis, the side entrance is opposite our shop.

Accessibility: Our store is easily accessible for anyone in a wheelchair or with a pram. We also have a lift in store.

Maternity and nursing: Our fitters are trained in maternity and nursing bra fittings and are incredibly patient with new mums. We understand and expect interruptions and are happy to work around you and your baby. Our shop has a large fitting room big enough for your pushchair and to breastfeed in store if you would like.