Welcome!

Located a stone’s throw from Birmingham’s iconic Bullring Shopping Centre, our Cannon Street shop is the go-to destination for D cup and up lingerie and swimwear!

We offer free Click & Collect, as well as a free, personalised bra fitting service – pop in anytime (there may be a short wait in our cosy Bravissimo lounge area!) or call 0121 643 9612 to book an appointment.

Temporary door access issue

Unfortunately, we're currently experiencing an issue with one of our entrance doors, which is making access for pushchairs or wheelchair users more difficult. However, our team is on hand to assist anyone that may need extra assistance.

Shop information

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Address

39-40 Cannon Street
Birmingham
B2 5EE

Get directions

Contact

Telephone: 0121 643 9612

Opening Times

DayTimes
Monday10:00am - 6:00pm
Tuesday10:00am - 6:00pm
Wednesday10:00am - 6:00pm
Thursday10:00am - 6:00pm
Friday10:00am - 6:00pm
Saturday9:30am - 6:00pm
Sunday11:00am - 5:00pm
Bank Holidays10:00am - 5:00pm

Services We Offer

Free personalised bra fittings
Maternity and nursing fittings
Post-surgery fittings
Lingerie
Swimwear
Free Click & Collect
Bra recycling service

How to find us

We are located on Cannon Street, a few units up from New Street. If you are walking to us from Snow Hill station, we are located on the road behind Birmingham Cathedral.

Local information

Accessibility Support: Our shops are all unique, just like our customers and we want to do all we can to help everyone have the best experience with us. We hope that having the following information will make it easier for you to plan your visit to us: flat entrance, double front door, accessible fitting room on the same level as the entrance and an accessible payment terminal. Some of our team members speak different languages, and we'll do our best to assist you in your preferred language, depending on availability!

Across all of our shops we can support you if you’d like to visit at a quieter time, book in with a fitter you feel comfortable with or be fitted away from other customers. We also do virtual fittings if that would work better for you. For more information on how we make our fittings as inclusive as possible, please click here.

Car Parks: John Lewis at Grand Central have a car park. There is an NCP Car Park at Albert Street, about a 10-15 minute walk away.