London - Oxford Circus

Welcome!

Hello, from London’s Oxford Circus team. At our lovely lingerie shop, we’re passionate about giving top notch service to anyone who walks through our doors. We consider ourselves a small oasis of calm in the midst of the capital’s hustle and bustle. Our fitting rooms have a gorgeous and comfy waiting area full of magazines; lots of you mention how lovely it is to catch your breath while you wait to try on lingerie, bras, and underwear.

We’re just a 2 minute walk from Oxford Circus Tube Station and there are loads of cafes, restaurants, parks, and other shops near us – you could spend hours around here after you've popped in to try our beautiful selection of bras, underwear, swimwear and more!

We welcome walk-in fittings, but there may be a wait during our busy times. If you are short of time, or you’d like to be more planned, you can book ahead by giving us a call on 0207 462 5620. Alternatively, if you’re calling outside of shop opening hours, you can give our Customer Services team a call on 01926 459 859. We love to ensure everyone who visits us has the time they need to have the most uplifting experience so we’ll make every effort to see you quickly, but there may be a short wait in our cosy Bravissimo lounge area.

If you're popping into one of our shops, why not bring in your old bras to donate to our bra recycling scheme? Find out more here.

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Shop information

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Address

28 Margaret Street
London
W1W 8RZ

Get directions

Contact

Telephone: 0207 462 5620

If you are looking to contact us with a stock enquiry, please note that products shown as out of stock on our website will also be out of stock in our stores.

Opening Times

DayTimes
Monday10:00am - 8:00pm
Tuesday10:00am - 8:00pm
Wednesday10:00am - 8:00pm
Thursday10:00am - 8:00pm
Friday10:00am - 8:00pm
Saturday10:00am - 8:00pm
Sunday12:00pm - 6:00pm
Bank Holidays12:00pm - 6:00pm

Seasonal Opening Times

DayTimes
Sunday 31st MarchClosed

Services We Offer

Bra Fitting
Maternity & Nursing Bra Fitting
Bras & Underwear
Swimwear
Lingerie Shop

How to find us

We are less than a 5 minute walk from Oxford Circus station; make sure you come out of exit 1 to get you on the correct side of the road. Walk along Regent Street with Nike Town on your right hand side, and when you reach Boots on the corner, we are just next door!

Local information

Car parking: Our closest car park is Cavendish Square (3 minute walk from us). Free parking is available outside our store (on Margaret Street) on Sundays only.

Trains and buses: TFL www.tfl.gov.uk has all the London route information.

Accessibility Support: Our shops are all unique, just like our customers and we want to do all we can to help everyone have the best experience with us. We hope that having the following information will make it easier for you to plan your visit to us: flat entrance, double front door, accessible fitting room (plus other large fitting rooms), lift in store and accessible payment terminals. Please call ahead to store management for our team to help you in any of the following languages: Spanish, Portuguese or French.

Across all of our shops we can support you if you’d like to visit at a quieter time, book in with a fitter you feel comfortable with or be fitted away from other customers. We also do virtual fittings if that would work better for you.
For more information on how we make our fittings as inclusive as possible, please click here.

Maternity and nursing: Our fitters are trained in maternity and nursing bra fittings and are incredibly patient with new mums. We understand and expect interruptions and are happy to work around you and your baby. Our shop has a large fitting room big enough for your pushchair and to breastfeed in store if you would like.