Hello, we’re the Chelmsford team and we’re so pleased to be here to support the women of Essex. You’ll find us within the Bond Street development – it’s a fab location for our lovely lingerie shop and we love it. Come along and see us – we’ll be really happy to see you for a bra fitting, or whatever else you need!

We’ve additional safety measures in place in order to keep you and our team safe, but our main aim is that you still leave our shop feeling uplifted! If you're popping into one of our shops, why not bring in your old bras to donate to our bra recycling scheme? Find out more here.


Store information



66 Bond Street


Telephone: 01245 269308

If you are looking to contact us with a stock enquiry, please note that products shown as out of stock on our website will also be out of stock in our stores.

Opening Times

Monday9:00am - 6:00pm
Tuesday9:00am - 6:00pm
Wednesday9:00am - 6:00pm
Thursday9:00am - 6:00pm
Friday9:00am - 6:00pm
Saturday9:30am - 6:00pm
Sunday10:30am - 4:30pm
Bank Holidays10:30am - 4:30pm

Services We Offer

Bra Fitting
Maternity & Nursing Bra Fitting
Bras & Underwear

How to find us

We are located in easy walking distance from the train and bus station. We are connected to the main High Street via a walkway near to Superdrug. We are located next door to Oasis and Foyles is opposite.

Local information

Car Parking: Our nearest car park is Bond Street car park, which is situated just off Springfield Road.

Accessibility : We have a lift available for pushchairs or those using wheelchairs.

Maternity and nursing: Our fitters are trained in maternity and nursing bra fittings and are incredibly patient with new mums. We understand and expect interruptions and are happy to work around you and your baby. Our shop has a large fitting room big enough for your pushchair and to breastfeed in store if you would like.