Our store is now closed ...but this isn't goodbye!

We’re still here to help you find great-fitting bras and swimwear!

We’d love to support you with...
• Finding your perfect fit
• Stocking up on your favorite bras
• Discovering new favorites from our latest collection
• Shopping our swimwear by bra experts

Something to return?
If you need to return or exchange something you bought in store, don’t worry! Contact us by phone, email or chat and we’ll be able to help.

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Virtual fitting

We can help you find great-fitting bras or swimwear from wherever you are. All our virtual fitters are trained in exactly the same way as our in-store fitters (we're all bra experts here!), with fittings taking place safely and securely over video. We fit by eye starting with the bra you’re wearing – so there are no tape measures, no nakedness and definitely no judgements! If we can’t get to you straight away, you can browse our gorgeous bra and swimwear collections.

Fitting advice this way!

Whether you’re looking for advice on everyday favorites, shapewear for that special outfit or specialist advice on maternity, nursing or post-surgery bras, you’re in the right place.

Latest reviews for our shops


4.978848413631022 out of 5 starsbased on 851 reviews
Bravissimo London - Oxford Circus

As always, the best service out of 5 stars

Review by Nicolette on 
Went to the Oxford St branch yesterday (03/08/25). Got there quite early before the crowds started and as usual had a great experience. Didn't have to wait long before I was called a greated by my lovely fitter Luyando. She was kind, wrote stuff down gor me and had the patience of a saint, bless her!! Thank you Lu, you made trip worthwhile and I got a lovely new bra :)
Bravissimo Cardiff

Bra Fitting out of 5 stars

Review by Joanna on 
After feeling very low and depressed about my sizing of my chest, not being able to find the right bra which was very much needed whilst visiting Cardiff this weekend I popped into Bravissimo requested a bra fitting. I was booked in Megan E was absolutely amazing explained the process of fitting after trying on three or four bras, Megan E had found the perfect fit it felt life changing my boobs felt well supported and my posture was perfect, I was absolutely delighted felt like a new woman wearing the correct fitted bra, I couldn’t thank Megan E enough had to give a massive hug how much of a difference it makes when you have the right fitting bra. I highly recommend a fitting as I have been wearing the wrong size bra for several years after having my fitting previously with M&S “ I can’t thank you enough Megan E ~ in Bravissimo Cardiff highly recommend five stars above and beyond
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We also have 26 stores in the UK if you ever visit!