Our store is now closed ...but this isn't goodbye!

We’re still here to help you find great-fitting bras and swimwear!

We’d love to support you with...
• Finding your perfect fit
• Stocking up on your favorite bras
• Discovering new favorites from our latest collection
• Shopping our swimwear by bra experts

Something to return?
If you need to return or exchange something you bought in store, don’t worry! Contact us by phone, email or chat and we’ll be able to help.

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Virtual fitting

We can help you find great-fitting bras or swimwear from wherever you are. All our virtual fitters are trained in exactly the same way as our in-store fitters (we're all bra experts here!), with fittings taking place safely and securely over video. We fit by eye starting with the bra you’re wearing – so there are no tape measures, no nakedness and definitely no judgements! If we can’t get to you straight away, you can browse our gorgeous bra and swimwear collections.

Fitting advice this way!

Whether you’re looking for advice on everyday favorites, shapewear for that special outfit or specialist advice on maternity, nursing or post-surgery bras, you’re in the right place.

Latest reviews for our shops

4.973509933774834 out of 5 starsbased on 1208 reviews
Bravissimo Birmingham

Outstanding! out of 5 stars

Review by Cate on 
I visited the store yesterday and was able to have a fitting with Keziah. As I have a disability it has been many years since I was well enough to be properly fitted in store. I was shown to a spacious fitting room where I was able to sit comfortably while I explained what I needed. Keziah listened carefully and chose a range of bras for me. I was assisted to put on and take off each bra with respect throughout the fitting. I was so pleased to have found an excellent selection to buy. Keziah was so kind, knowledgeable and patient, especially going backwards and forwards fetching bras on one of the hottest days of the year. Two lovely ladies then carefully wrapped my purchases and chatted to me at the till. The whole experience was wonderful and Keziah is a huge credit to the store. Thank you!
Bravissimo Cheltenham

The best customer service, the best bras out of 5 stars

Review by Lala on 
I’d really been struggling with my small band size and large cup size and couldn’t find ANY supportive bikinis everywhere. Bravissimo was my last resort but next time it’ll be my first option. Not only did I find exactly what I was looking for, which was a supportive yet pretty bikini that didn’t make my boobs look even bigger, but the staff was excellent. Unfortunately I didn’t catch any names but one lady offered help and let me know about more stock coming in a few weeks, the cashier who sold me was also amazing and made sure I got my student discount. The store itself if so tidy, well laid out and has a lovely atmosphere. This is the first time i’ve felt good, AND supported looking at my body in a bikini.
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We also have 26 stores in the UK if you ever visit!