Our store is now closed ...but this isn't goodbye!

We’re still here to help you find great-fitting bras and swimwear!

We’d love to support you with...
• Finding your perfect fit
• Stocking up on your favorite bras
• Discovering new favorites from our latest collection
• Shopping our swimwear by bra experts

Something to return?
If you need to return or exchange something you bought in store, don’t worry! Contact us by phone, email or chat and we’ll be able to help.

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Virtual fitting

We can help you find great-fitting bras or swimwear from wherever you are. All our virtual fitters are trained in exactly the same way as our in-store fitters (we're all bra experts here!), with fittings taking place safely and securely over video. We fit by eye starting with the bra you’re wearing – so there are no tape measures, no nakedness and definitely no judgements! If we can’t get to you straight away, you can browse our gorgeous bra and swimwear collections.

Fitting advice this way!

Whether you’re looking for advice on everyday favorites, shapewear for that special outfit or specialist advice on maternity, nursing or post-surgery bras, you’re in the right place.

Latest reviews for our shops

4.974449339207048 out of 5 starsbased on 1135 reviews
Bravissimo Norwich

Excellent service out of 5 stars

Review by Colleen on 
Very welcoming atmosphere. Fitter, Yara, was excellent wonderful energy, enthusiasm and knowledge about the different types of bras. I found Yara to have good product knowledge, nothing was too much trouble, patience in making sure I was happy with my purchases. Could not have asked for more.
Bravissimo Liverpool

Brilliant service, feel like a new woman! out of 5 stars

Review by Miss Lydia Reece on 
I’ve always had a larger bust and never really felt comfortable or totally confident in my clothes because my bust never got the support I needed. So I went to Bravissimo (recommended by a friend) for a fitting in hopes to feel differently about my bust and I was completely blown away by the results. I was fitted by a lovely member of staff called Grace, who guessed my bra size and got it totally spot on! I’d been wearing a 34E for about 5 years and it turns out I’m actually a 32H, I’d not been getting the support I needed from my bras and Grace really helped me feel confident in my shape. The bras that Grace picked were really complimentary for my figure and it’s transformed how I looked in my clothes and how I carry myself in terms of posture. Can’t thank Grace enough for being so friendly, understanding and helpful. The bra fitting experience was really lovely overall, and I’ll definitely be going back in future for swimwear! or perhaps a Sports bra!
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We also have 26 stores in the UK if you ever visit!