Our store is now closed ...but this isn't goodbye!

We’re still here to help you find great-fitting bras and swimwear!

We’d love to support you with...
• Finding your perfect fit
• Stocking up on your favorite bras
• Discovering new favorites from our latest collection
• Shopping our swimwear by bra experts

Something to return?
If you need to return or exchange something you bought in store, don’t worry! Contact us by phone, email or chat and we’ll be able to help.

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Virtual fitting

We can help you find great-fitting bras or swimwear from wherever you are. All our virtual fitters are trained in exactly the same way as our in-store fitters (we're all bra experts here!), with fittings taking place safely and securely over video. We fit by eye starting with the bra you’re wearing – so there are no tape measures, no nakedness and definitely no judgements! If we can’t get to you straight away, you can browse our gorgeous bra and swimwear collections.

Fitting advice this way!

Whether you’re looking for advice on everyday favorites, shapewear for that special outfit or specialist advice on maternity, nursing or post-surgery bras, you’re in the right place.

Latest reviews for our shops

4.973856209150327 out of 5 starsbased on 1224 reviews
Bravissimo Norwich

Great service from Yara out of 5 stars

Review by Helen on 
All the staff I encountered at the Norwich branch were lovely. I was fitted by Yara. Yara understood exactly what I wanted and put me at my ease throughout the fitting. Excellent service and very happy with my purchases and experience at the Norwich store.
Bravissimo Newcastle

Excellent customer service out of 5 stars

Review by Maureen on 
I went to the Newcastle shop last week on a very warm day. The shop was cool and bright. When I explained what I wanted the young woman who fitted me brought a number of bras in my size and said she had more if needed . Great to have such a choice in my size 34ff. She gave me advice on what style was best for me and which fitted well and I left very happily with two bras. I have since swapped one for a different style but this was no trouble. The staff are all very friendly and helpful.
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We also have 26 stores in the UK if you ever visit!