Our store is now closed ...but this isn't goodbye!

We’re still here to help you find great-fitting bras and swimwear!

We’d love to support you with...
• Finding your perfect fit
• Stocking up on your favorite bras
• Discovering new favorites from our latest collection
• Shopping our swimwear by bra experts

Something to return?
If you need to return or exchange something you bought in store, don’t worry! Contact us by phone, email or chat and we’ll be able to help.

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Virtual fitting

We can help you find great-fitting bras or swimwear from wherever you are. All our virtual fitters are trained in exactly the same way as our in-store fitters (we're all bra experts here!), with fittings taking place safely and securely over video. We fit by eye starting with the bra you’re wearing – so there are no tape measures, no nakedness and definitely no judgements! If we can’t get to you straight away, you can browse our gorgeous bra and swimwear collections.

Fitting advice this way!

Whether you’re looking for advice on everyday favorites, shapewear for that special outfit or specialist advice on maternity, nursing or post-surgery bras, you’re in the right place.

Latest reviews for our shops


4.9786476868327405 out of 5 starsbased on 843 reviews
Bravissimo Newcastle

Exceptional service from Izzy at the Newcastle store out of 5 stars

Review by Lindsay on 
I recently visited the Newcastle store for a bikini fitting and had the absolute pleasure of being helped by Izzy. From the moment I walked in, she made me feel completely at ease and took so much time and care ensuring I was comfortable and happy with the fit. Her knowledge and warm, professional manner really stood out—she genuinely wanted to help me find something that suited me, and her recommendations were spot-on. Despite spending a lot of time trying on different styles and finding a top I loved, I wasn’t able to make a purchase that day as the matching bottoms weren’t available in-store due to an issue following a recent fire. I felt awful not being able to buy after all her help, but Izzy was so understanding and continued to be kind and helpful right to the end. This was truly some of the best customer service I’ve experienced, and I just wanted to recognise and thank Izzy for going above and beyond.
Bravissimo Leamington Spa

Most special bra fitting experience to date out of 5 stars

Review by Sarah on 
Had such a wonderful time finding the lingerie for my wedding. Have always been a loyal bravissimo customer, but knew I had a challenge to find the right bra with good support to go under a lace top. Atike and her front of house team made the environment so welcoming, included my sisters in the process and found multiple perfect options in a far shorter time than I was expecting. Live in the North West, but would travel back to shop here again as was such a lovely, personal experience and if I’d had more time would have quite happily revamped my whole bra collection!
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We also have 26 stores in the UK if you ever visit!