Hey! We are so proud and excited to be the team of Bravissimo’s first lingerie store in New York (SoHo), which is our first US lingerie store too! We can’t wait to meet lots of Bravissimo girls, both those who know and shop with us already as well as those who are brand new to us. A little bit about our lovely lingerie store… we’re a new, enthusiastic team with a store manager who has worked for Bravissimo in the UK for many years, so you will be in good hands. You will find a great range of lingerie, swimwear and clothing in our New York store and of course, we offer our friendly, uplifting bra fitting service – we are beyond happy to be able to give this experience to those blessed with bigger boobs in the US! We’re within a short walk of both Spring Street and Prince Street subways stations – look out for us right next to French Connection.

Shop NY

Our New York Shop is closed

Hello everyone,

The coronavirus outbreak is bringing challenging times for all of us, so we want to let you know what is happening at Bravissimo. We want to make sure we are looking after both our customers and our own teams. Our store in New York is closed for the time being and we will keep in touch to let you know when we reopen it. In the meantime, if you want to shop with us or would like any help or advice, please do get in touch. Our website is available 24/7 as usual or call us toll-free at +1 877 826 3857. Let’s continue to support each other at these difficult times – please head to our social channels to stay connected and to keep each other uplifted!

With love from
The Team at Bravissimo

Store information



433 West Broadway
New York
NY 10012


Telephone: 1 (646) 989-1100

Opening Times

Monday11:00am - 7:00pm
Tuesday11:00am - 7:00pm
Wednesday11:00am - 7:00pm
Thursday11:00am - 7:00pm
Friday11:00am - 7:00pm
Saturday11:00am - 7:00pm
Sunday11:00am - 6:00pm

Services We Offer

Bra fitting
Bras & Underwear
Clothing designed with boobs in mind

How to find us

Our store is at 433 West Broadway, by Prince Street. It’s within easy walking distance from Prince St and Spring St subway stations.

Local information

Subway Stations: Prince St and Spring St