This is the absolute best bra in the world! I have been wearing it for over a decade. Nothing else has ever fit me as comfortably at Bravissimo as this bra! I am so terribly sad that it's being discontinued because i rarely come to London and I have no way of trying on a new style! Thank you Alana for all the support through so many years.

This is the bra I always buy, I have them all in the same size but the one I have just received (same size) is way too small, the band I would say is a 30 or even a 28. I have returned this and got another size as per the advise of the advisor in store, this wasn't in stock, so received today and yet again this one doesn't fit. Bravissimo what are you doing with your sizes, this has put me off buying from you as non are fitting correctly......think i will have to go back to the old fashioned measuring, at least I will know what size I am......such a shame and so disappointing

It has just arrived, I’ve tried it on and it looks absolutely awful. Reminds me of my nans old bras, and gave a horrible shape. Looks nothing like the pictures at all

Always loved this bra and has always been a staple. Last two have been so uncomfortable, under wire digs in under arm pits and just not the same as it was. Won’t buy this style any longer. Such a shame.

The sizing on this bra is off. Both the band and cup run small. The top of the cup cuts into my breasts. I came to check reviews after I got my order. I have three other bras in the same size no problem and two are also Bravissimo brands so I realize it’s just this style. I would only consider it if you can try it in person and be able to ignore the labeled size.

This has been my staple bra for over 10 years, and has been purchased in many sizes as I've changed shape over the years. I recently bought one in black and it's just not the same. The wire cuts into my underarm and has actually pushed it's way out of the undercut now. I've only had my latest one around 6 months but it's now unwearable. It's such a shame as when the previous version fit very well, it lasted years. Please read these comments and bring back the old version!

Really liked the look and fit (I am 30HH or 30J depending on style and bought the 30J) but the fabric is a bit rigid and it was uncomfortable at the back where it does up - dug into my back.

The Alana has also been my "go to" bra for everyday for years and years. My most recent purchase has just been sent back as the band is so tight and a lot smaller than my other bras. I have asked for a replacement but having read the other reviews, I am very sceptical. Why change something that was so good for so many customers ?