With 9 out of 10 of women finding a better fit with us, we’re on a mission to make sure you feel good in every bra – and that starts with fit.

Need to catch up on any of our shows? You’ll find them all here! We’ve got so many exciting episodes coming up, so stay tuned!

With wedding season right around the corner, we’re here to help you find the perfect lingerie for the big day and beyond!

We've put you at the center of our new campaign celebrating your 'more than a bra' moments.

Looking for advice on helping your daughter navigate her first bra fitting? Take a look at our tips for helping her have an experience she’ll love.

Discover how the perfect lingerie can transform your wardrobe and help you look your best in every outfit!

If you’re wondering what to look for in a sports bra or how it should fit, take a look at our handy guide and check out our top sports bra picks!

Make feeling anything other than amazing in your lingerie a thing of that past with our confidence-boosting tips.

We’ve been helping our customers find gorgeous, perfectly fitting lingerie since 1995, so who better to help you find that extra special gift?

We're proud to announce that we’ve been chosen as the Customer Service Team of the Year at the People in Retail Awards!

How our best-selling Millie Bra became the definition of comfort! With one sold every 6 minutes in the UK, it’s no secret that the Millie is a favourite of yours.

It’s time to debunk those myths about big boob 'problems'. Our boobs are part of what make us unique, and with the right support, nothing is off limits.

Find out why The Society of Radiographers are calling for VAT to be removed from all bras on health grounds and why we agree.

There is simply no ‘normal’ when it comes to boobs. Each pair is just as wonderful and unique as the women that they belong to.

We love developing lingerie and swimwear and since the day we began, we haven’t designed for you, we’ve designed with you.

Spoilt for choice? We’ve got you. Browse our curated collection of gorgeous 'faithful favourites' that have been tried, tested, and recommended by women like you!

We’re thrilled to have been recognised for Excellence in Customer Service at the Eldon Square Retailer Awards in Newcastle.

We've teamed up with Oti Mabuse to design a capsule collection of D cup and up lingerie and sportswear - which she put to the test herself.

After working with our customers, we launched our first pocketed post-surgery bra!

We’re so proud to continue our work with breast cancer awareness charity CoppaFeel! and inspire more of you to get feeling your boobs and knowing your normal.