Laura Hopes, Head of Brand
1st October 2026

October is Breast Cancer Awareness Month.
With 1 in 7 women affected by breast cancer in their lifetime, we're proud to continue our partnership with breast cancer awareness charity CoppaFeel! Together, we're encouraging more women to get to know their boobs and recognise what's normal for them.

Through this partnership, we've inspired more women to start checking their boobs regularly and raised a whopping £40,000 to date.

Whether you're checking yourself for the first time or it's already part of your routine, taking a few minutes to know what's normal for you could make all the difference.

Not sure where to start? Whether you're in the shower or bingeing a box set, our friends at CoppaFeel! have all the guidance you need. Visit CoppaFeel! here.

Throughout October, we'll donate 10% of all sales from our gorgeous Donation Bras to CoppaFeel!, helping them continue their vital work to promote early diagnosis and breast cancer awareness.