Hi, we are the Cheltenham team – welcome to our lovely lingerie shop! We love to see our customers leave after a bra fitting with a beaming smile knowing we have made a difference. We’re really familiar with all the styles we offer because we love to try them on ourselves – so if you’re after recommendations then you’re coming to the right place! Our bra shop is located in the Regent Arcade in the centre of the town, where there is loads of parking. Also, don’t miss the Wishing Fish Clock in the arcade which delights children and adults alike by playing ‘Forever Playing Bubbles’ every thirty minutes! We’re looking forward to seeing you soon.

We’ve additional safety measures in place in order to keep you and our team safe, but our main aim is that you still leave our shop feeling uplifted! If you're popping into one of our shops, why not bring in your old bras to donate to our bra recycling scheme? Find out more here.


Shop information



Regent Arcade Shopping Centre
High Street
GL50 1JZ


Telephone: 01242 539619

If you are looking to contact us with a stock enquiry, please note that products shown as out of stock on our website will also be out of stock in our stores.

Opening Times

Monday9:30am - 5:30pm
Tuesday9:30am - 5:30pm
Wednesday9:30am - 5:30pm
Thursday9:30am - 5:30pm
Friday9:30am - 5:30pm
Saturday9:30am - 5:30pm
Sunday10:30am - 4:00pm
Bank Holidays10:30am - 4:00pm

Services We Offer

Bra Fitting
Maternity & Nursing Bra Fitting
Bras & Underwear

How to find us

We are in the Regent Arcade in the centre of the town, we are located towards the bottom of the arcade next to Carluccios and not too far away from Thorntons. We have an entrance on both the ground floor and the first floor.

Local information

Trains and Buses: Cheltenham Spa train station is just minutes from Regent Arcade and can be easily reached with a short bus or taxi ride into the town centre. Arle Court Park and Ride is signposted from junction 11 of the M5. The service runs to the town centre every 10 minutes. Cheltenham Race Course Park and Ride runs every 15 minutes.

Accessibility: We have good disabled access and fitting rooms on both the ground and first floor, including a lift for access to the first floor.

Maternity and nursing: Our fitters are trained in maternity and nursing bra fittings and are incredibly patient with new mums. We understand and expect interruptions and are happy to work around you and your baby. Our shop has a large fitting room big enough for your pushchair and to breastfeed in store if you would like.