Welcome!

Hi there, we’re the Norwich team! We know what it’s like to have big boobs – many of us were customers before working here so now we’re delighted to be able to put a spring in the step of our big-boobed community! We love meeting all sorts of different people and what a positive difference a bra fitting can make to the way our customers feel about themselves. Our lovely lingerie shop is right in the centre of town, five minutes’ walk from Jarrold department store, and from Costa Coffee, which is perfect if you want to grab a hot drink before or after your bra fitting. We look forward to helping you feel fabulous in our beautiful selection of bras, underwear, swimwear and so much more!

We welcome walk-in fittings, but there may be a wait during our busy times. If you are short of time, or you’d like to be more planned, you can book ahead by giving us a call on 01603 878 260. Alternatively, if you’re calling outside of shop opening hours, you can give our Customer Services team a call on 01926 459 859. We love to ensure everyone who visits us has the time they need to have the most uplifting experience so we’ll make every effort to see you quickly, but there may be a short wait in our cosy Bravissimo lounge area.

If you're popping into one of our shops, why not bring in your old bras to donate to our bra recycling scheme? Find out more here.

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Shop information

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Address

31 London Street
Norwich
NR2 1HU

Get directions

Contact

Telephone: 01603 878 260

If you are looking to contact us with a stock enquiry, please note that products shown as out of stock on our website will also be out of stock in our stores.

Opening Times

DayTimes
Monday9:30am - 5:30pm
Tuesday9:30am - 5:30pm
Wednesday9:30am - 5:30pm
Thursday9:30am - 5:30pm
Friday9:30am - 5:30pm
Saturday9:00am - 5:30pm
Sunday10:30am - 4:30pm
Bank Holidays10:00am - 4:30pm

Seasonal Opening Times

DayTimes
Sunday 31st MarchClosed

Services We Offer

Bra Fitting
Maternity & Nursing Bra Fitting
Bras & Underwear
Swimwear
Lingerie Shop

How to find us

We are located in the centre of Norwich 5 minutes from Jarrold department store and Costa Coffee, just opposite Boots.

Local information

Car park: Our nearest car parks are St Andrews and The Forum.

Trains and buses: Bus routes can be found at nearby Castle Meadow near Norwich Castle which can be accessed by going through Boots which is opposite us. There are also bus stops at 'Tombland' near Norwich Cathedral. The main bus station is on Surrey Street near the Norwich Union building which is near to St Stephens Street in the centre of town, a 5-10 minute walk from our shop.

Accessibility Support: Our shops are all unique, just like our customers and we want to do all we can to help everyone have the best experience with us. We hope that having the following information will make it easier for you to plan your visit to us: flat entrance, accessible fitting room on the ground floor and accessible payment terminal.
Across all of our shops we can support you if you’d like to visit at a quieter time, book in with a fitter you feel comfortable with or be fitted away from other customers. We also do virtual fittings if that would work better for you.
For more information on how we make our fittings as inclusive as possible, please click here.

Baby changing: Baby Changing facilities are at Jarrold the Store (a local department store which can be found to your right when exiting our store) or Costa Coffee (to be found on your left when exiting our store).

Maternity and nursing: Our fitters are trained in maternity and nursing bra fittings and are incredibly patient with new mums. We understand and expect interruptions and are happy to work around you and your baby. Our shop has a large fitting room big enough for your pushchair and to breastfeed in store if you would like.